Using Remote Site Syndication (RSS) to Make Money

You may already know that RSS stands for Remote Site Syndication,
but what does that really mean to you and more importantly, how
can you use RSS to help you make more money online?

Simply put, RSS feeds are written in XML, a special mark up
language much like html. That means that they have mechanisms
included that identify structures in a document. The structures
define the content and how that content will be displayed within
that document. RSS is what makes big news websites possible:
RSS files are used to create a data feed which will deliver
headlines, links or virtually any other piece of information to a
channel viewer application, commonly called a news reader.

These readers are subscribed to certain RSS feeds and constantly
monitor them, alerting the user when every any new information
has been added to the feed. So, how can you use this to your
advantage as an internet marketer? Here are the most popular
ways to integrate RSS feeds into your marketing effort: you can
use RSS to replace any email marketing you are currently doing,
take advantage of RSS feeds to drive traffic to your blog or
sales site or create your own RSS feed so your messages and
information show up on thousands of websites, blogs and desktops
online.

Although many marketing gurus will claim that email marketing
isn't dead, with the advent of increasing spam complaints and
filters coupled with the threat of viruses originating from an
email, more and more people are leery of even opening your email.
So even if you have a large email list, the likelihood of your
emails being opened is becoming increasingly slim.

With RSS, your messages won't ever get filtered and have a much
higher chance of actually being read vs. a typical email. And
your marketing results can only be better when people actually
read your message. You can even incorporate autoresponders in
conjunction with RSS.

Including RSS feeds on your content site or blog allows you to
add fully dynamic theme-related content to your web pages making
your site or blog very popular with the search engines. The
constantly updated content is exactly what the search engines
crave and helps increase your search engine ranking, driving more
traffic to your page.

Probably the best way to use RSS to help your online marketing
efforts is to create your own RSS feed. This way your
information will be published on any website that is using the
RSS feed you are supplying that information to. There's even
automated software to submit your RSS feeds to the various
directories that supply the feeds to marketers using them as
described above.

RSS is still a relatively unknown method of driving traffic to
websites, but is becoming more popular every day. As an internet
marketer, this is a great opportunity to take advantage of this
new technology before the rest of the online gurus jump on the
bandwagon.

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