SEO – How to Use Keywords Effectively

Keywords are search terms that are entered into a search engine
for finding particular items of interest or topics relating to
your website. You will need to optimize your website with
relevant keywords in order to get the best possible placement.
You should use your keywords and keyword phrases effectively
within your site so when a search engine spiders your site, the
keywords get picked up. There should be a variety of keywords and
keyword phrases used.

Within the HTML of your site, you should use keywords in the
title tag. These keywords should be used in a descriptive
sentence for each page within your site. The most relevant
keywords and keyword phrases should be used in the home page
title. You should repeat the keywords phrase two or three times
but make sure that the title makes sense.

Use of Meta tags is also important. You should place all relevant
keywords and keyword phrases in your Meta tag. Check back on this
often as you add content to your site. Using keyword phrases as
opposed to single keywords is generally helpful as single
keywords can be very competitive. Avoid overuse of a keyword.
This can actually hurt placement with some search engines if it
is used too often. Use commas or spaces to separate the keywords
but do not use both. It is also helpful to add common
misspellings of a word as well as both the singular and plural
forms of the word or phrase. It is also advisable to upper and
lower case words and phrases.

In the Meta tag description, use your keywords and keyword
phrases and repeat them two or three times. The Meta tag
description should be relatively short and not exceed twenty five
words. It should also make sense and entice users to click to
your site when they view it on a search engine.

Content of your site is the most important part of keyword
placement. Search engines often concentrate on the first 250
words for relevancy and density so use the majority of your
keywords there. Try to get a five to seven percent density but do
not go over this. Search engines will consider this spamming and
it will damage your placement. Make sure the content makes sense
without sounding too repetitive. It may be helpful to write your
content without using keywords first, then modify the content to
incorporate your most relevant keywords.