Email Promotion: Convert Internet Marketing Potentials into Long-Term Product Evangelizers

Electronic mail, or commonly known as email, is one of the popular methods of modern communications. Through the email services, you will be able to compose, send, store, and receive messages over recognized electronic communication system. Moreover, it also allows you to attach computer-related files (computer files such as images and audio entries as well as word documents and computer-generated spreadsheet) to your email messages, making it an effective tool in exchange of information on the Internet. The use of email is not just ideal for personal purposes but for business purposes as well.

Speaking of business purposes, do you know that email is one of the popular promotional tools used on Internet marketing? According to the study conducted by the Winterberry Group, a consulting firm that works on marketing services, direct marketing, and marketing technology of online-based companies, email promotions yields an average of $15.50 return of investment for every dollar spent. It is equivalent to a 17 percent return of investment than the conventional mail campaigns and 73 percent more than telemarketing campaigns.

In other words, the study shows that email promotion is not just a popular promotional tool but also a cost-effective strategy on Internet marketing businesses. Through sending out at least a single email newsletter to interested individuals, you will be able to build your subscriber base that will be your primary source of web traffic and revenues. With every dollar that you will spend on sending out email newsletters, you will save substantial amounts of money from acquiring prospects and clients.

Sending relevant email communications to various individuals who requested for such information is the most effective way of establishing a relationship with him and later turns him into your clients and your clients into long-term product evangelizers.

To achieve your goal of earning substantial amounts of money on your Internet marketing business, you decide to adopt the email promotion method and start sending out several newsletters to your present clients and prospects. However, there are important rules that you need to follow in email promotion that will increase your chances of achieving all your marketing objectives, whether to increase repeated orders, convert attracted web traffic into long-term clients, or obtain high quality of branding awareness.

So what are the rules? First, send email correspondence to individuals who have requested it. For instance, you are into an affiliate program wherein you are tasked to endorse a merchant’s website pertaining to travel and adventure planning. When someone subscribed to your email newsletter, do not move them over to your affiliate’s vacation list and instead send them email containing articles on various ways of how they can enjoy traveling in this particular place. It would be better that you send him monthly email newsletters with regularly-updated information on other topics, but do not mix your newsletter bases just because you want to increase your mailing volume. Remember that sending out-of-topic email newsletters will just be the ground of losing your present and potential clients later on.

The second rule that you need to follow when you prefer email promotion for your Internet marketing business is to be consistent with the frequency of email newsletters sent. Depending on the kind of Internet marketing business you are into as well as your subscriber’s level of interest, the appropriate volume for you could be weekly or monthly. Once you have found the appropriate email sending frequency to your subscribers, stick with it. You will be able to attract more potential clients since they know when they can expect to receive a fresh email newsletter from you.

Aside from the aforementioned rules in email promotion, there are various considerations as well so that you will be able to get more potential clients for your Internet marketing business. These are as follows:

1. If you have your mailing list, you must have an auto responder service. This will send email newsletters to your mailing list on a regular basis without any human intervention.

2. Aside from the auto responder service, you must also include opt-in forms on your site for individuals who wish to add their names to your mailing list. The auto responder company will provide an HTML code that would be pasted into your site.

3. Use the auto responder service’s tracking system to identify which of your email newsletters are opened by your subscribers and lead to additional web traffic to your site.
By following the rules and considerations in email promotions, you will be able to achieve your marketing goals and succeed in your Internet marketing business.

Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Six Steps for Starting a Home Business

Many today are looking to start a home-based business. Countless programs claim that they can make folks rich overnight. However, scams abound. So, what are business opportunity seekers to do to when looking to work from home? How can they tell if an opportunity is not only legitimate, but also a moneymaker?

The answer is to use this six step question formula when looking to start a business from home. If you answer yes to these questions, chances are, you have found a red-hot business opportunity with the potential to make you wealthy. Let's discover what the six step question formula is.

#1. Find out if you can make huge sums of money without selling anything. Is this possible? Yes! There are business opportunities that do not involve selling. This works primarily if the business uses a powerful Direct Response Marketing approach. The beauty of this approach is that it attracts all the right people and turns away the wrong ones. Folks are brought into the home-based business system automatically! Direct Response Marketing also eliminates the biggest objections, educates people about the major advantages of a product or service, and best of all, it makes people want to buy now! Therefore, finding an opportunity like this is crucial.

#2. Discover if the work at home opportunity offers help, support, and guidance from experts with a proven track record of making millions of dollars. This will require some research. It's safe to say that many opportunities will fail miserably in this area. However, if such a home business opportunity is found, your chance of success will be very high.

#3. Check to see if the company offers long-term opportunity. In other words, is the system the company has in place designed to make people money for the next 10, 20, and even 30 years? Avoid opportunities that sound golden, but will lose their glitter very quickly.

#4. Determine whether the home-based business opportunity can produce automatic income. It is useless to become involved in a business opportunity that will take months before any results or income can be seen. Why? People will usually become discouraged and quit if efforts are not rewarded in a timely manner. Avoid opportunities that will take months before any type of cash reward will be seen.

#5. Always ask if the start up is easy. If it will take three months to start up the business, why even become involved?

#6. This could be the most important question. Never forget to ask if there is an exit strategy. This is not being negative at all. On the contrary, it is being smart! Remember, there are no guarantees in life and business; things can and do change. Thus, it is always smart and never negative to have a back-up plan or exit strategy.

Starting a business from home is a dream that many people have. However, one does not want to make a decision blindly and without careful thought and consideration. You can't go wrong when using this six step question formula. Your odds for success will be significantly higher if you do!

Suffering from Information Overload?

The age that we live in is called the information age. And it's said that the Internet is the information superhighway.

If you're an e-business owner, it's possible that you've been run over on the information superhighway. Unfortunately, the traffic is so heavy that it's difficult to get up! The information just keeps coming and coming and coming.

What can be done about all of the information coming at us all at once? What strategies can be used to manage the flow of information so that you only have to deal with the important stuff?

First, let's look at what information you've got coming at you:

If you're online all day long, there's a good chance that a lot of it is from browsing around the Internet, looking for information that you can use to build your business. Perhaps you get emails from people (as well as spam)...including vendors, customers, and partners. You probably get reports from your advertising efforts, like Google Adwords, and there may be times (like when you own several websites) that you have to manage such information as domain registrars.

The first thing you want to do is deal with the flow coming in:

Before reading any information, give it a quick glance and decide if it is critical to your business efforts or not and if it is, save it. If it isn't, delete it.

- Resist the urge to review everything with a fine-tooth comb and resist the urge to respond to emails as soon as they come in.

- Decide whether you need to spend two hours gathering marketing information or only one hour.

- Prioritize information coming in so that you only deal with the most important information and can simply glance at and correctly file the less important information.

Review and prioritize to first reduce the flow.

The second thing you want to do is manage the flow that you're allowing through:

To do this, you'll want to create systems and use databases so you can keep track of everything. Not everything needs all of your attention right away. You can use information managers and task managers to help you manage the flow of information coming in to you.

What's the end result? You'll have less information to deal with...so you'll have more time to spend on critical business activities like marketing...so you'll generate more customers...so you'll generate more sales...so you'll generate more profit!

Finally - A Proven Way To Make Money Online

The Butterfly Manuscript Is All You Need

Butterfly Marketing proves to be just as powerful in strategies then in the software itself. Below you will find a student and customer of the course.

http://www.one2make.com/butterfly/

Michael Cheney of "Adsense Videos" applied the the pre-launch strategies and affiliate tools and JV strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript to the his launch.

Here is what Michael Cheney had to say about what he learned in the Manuscript:

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"Mike - first off I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me make $63,249 in sales in 24 hours!!

As I write this I'm still finding it hard to believe. It seems a lifetime ago that the BFM package landed on my doorstep and I started poring over it with my smile getting larger and wider with each new insight as I realized that as long as I APPLIED what I was learning the principles were going to make something BIG happen!

Little did I know just HOW BIG it would be when I launched AdSense Videos...

AdSense Videos - 33 Hours After Launch..

The site went live. My life changed forever - seriously the results have been incredible Mike - we've grossed over $200,000 in 7 days!! The site got an Alexa ranking on Launch Day of 351!

AdSense Videos was ranked Number 1 on the ClickBank Marketplace in the Marketing category just 4 days after the Launch!

I've also been getting, on average, one new subscriber every minute of every hour for the past SIX AND A HALF DAYS!!!

So - What did I learn from you Mike and from Butterfly Marketing? Where to start! I think one of the biggest things was the step-by-step approach. Everything I created for Affiliates, Joint Venture partners and for people going through the videos themselves has been step-by-step. I made everything as easy as I could and 'muppet-proof' as I like to call it!

I also realized that it's paying attention to the smaller details BEFORE launch that really pay dividends AFTER the Launch. And BOY am I seeing that!

You gave some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSense Videos.

Thanks again!

Michael Cheney"
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You too can have the same results as Michael Cheney by implementing the tactics and strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript.

Learn why people are saying that this report changed the way marketing is done on the internet for good!

http://www.one2make.com/butterfly/

To your success,
Markku Saastamoinen

Become an Expert to Sell More Online

Just think for a moment about the last time you bought a major
item in a store. Did you consider several options first? Did you
visit a variety of stores to check prices? Did you chat with a
sales assistant to get some questions clarified?

If you are like most people who buy a major item, you will have
done all three. But where, exactly, did you buy your big
purchase? Was it the cheapest store? Perhaps. Was it the biggest
store? Perhaps. Was it the store with the best reputation?
Perhaps. What is almost certain - because research shows us this
is true - you are most likely to have bought the item from the
store where you liked the sales assistant the most. Why do you
buy from WalMart? You like the people there. Why do you go to
Maceys? You like the way you are treated there. Selling is a
people thing.

The truth is we buy from people we like. The same is true on the
Internet. Your web site will be judged on what kind of person you
are and whether or not you are likeable. If you are, you stand a
chance of increasing your sales.

So how do you get people to like you online, when you can't be
with them, face to face, unlike in a retail store?

The first step is to build reputation. You need to get known. If
people start perceiving you to be an "expert" in your field, they
will start to trust you and will begin to like you. So how do you
get known?

You need to have your name spread widely around the Internet, so
that people get to know you and what you represent. This means
writing articles, including private label content, as well as
contributing to forums, chat rooms and so on. The more you
contribute, the more people will see you as the expert.

Once you are established and your name is associated with your
particular field, you will find it much easier to sell things on
your web site. That's because people will associate your
"expertise" with your web site and what you are selling. Suddenly
they are buying from someone they "know" rather than from an
unknown sales guy.

In other words you will gain the same advantage as a physical
store. You will have created the opportunity to be liked. By
getting a name for yourself and becoming a visible "expert" you
will become likeable and will therefore be able to sell more
online.

How You Can Make Residual Income from Home

Would you like to make money even when you don't go to work? The
secret is to have your work continue to pay you even when you
stop. A machine that once started continues to operate even when
you aren't there. It's called residual income, and you can make
it too.

Residual income means that once you have set the wheels in motion
you can continue to collect money - possibly forever! Who
wouldn't want to have a business that puts money in your pocket
day or night, whether you are working or not?

Is residual income only a dream? For many enterprising
individuals it is not just a dream - it's a reality. The concept
is simple - Do the hard work first and collect on it
indefinitely. By understanding the business models that this
principle applies to you can also start making residual income.

CREATE A PRODUCT FOR OTHERS TO SELL

Writing a book tops the list for one of the most popular methods
of creating residual income, but you can also create other
products such as software programs or even a physical product.
The key is that you want the business as automated as possible so
that once you've set it up you don't have to continue working as
hard.

How does it work? Traditionally if you write a book you sign with
a publishing company for royalties or sell your book yourself.
The hardest work is creating the book. However, once the book was
finished you can continue collecting profits on every sale.

The same is true if you choose to sell a product that is made and
delivered by another company - often called drop shipping. By
creating a sales page on the internet that will appeal to your
audience you can continue to collect profits on the sales of your
product or book without having to do the work each time.

If you have a special knowledge about a particular topic, or if
you are skilled at research and writing, you can likely find a
topic worth writing about. If you need to sell with little
overhead you can even write a book in PDF format that can be
downloaded rather than traditionally printed and shipped to the
buyer.

If you choose drop shipping of a physical product, find something
you can create an interesting website around. Share lots of
information with the prospective buyer and create a professional
sales page. With the proper combination of marketing skills and
interested customers you can create a system that works even when
you don't!

REFERRAL AND TIERED AFFILIATE PROGRAMS

Many online business use affiliate programs as an easy way to
create a sales force. If you are good at promoting a program or
product to others you may find that you can generate profits from
a second tier sales force that you recruit.

This form of residual income is also common in other businesses
including selling makeup, natural cleaners and insurance
products. Whatever your passion there is likely a business that
will appeal to you.

Once you've created a sales force you can start collecting a
percentage of their sales. With hard work and dedication you may
be able to rest from your efforts while your team continues to
work for you. Creating your own book or product AND recruiting a
profitable sales force combine for the ideal business model for
making residual income!